The Belgian design scene is vast and diverse. Belgian institutions are always at the forefront of supporting the people, new projects and products that make our country dynamic and unique.

published on 07.09.2023

Milan Design Week 2024 - Call for applications

Belgium is Design launches a call to Belgian designers, companies and studios for its collective exhibition during next Milan Design Week (15-20.04.2024) in the Fuorisalone (in town). For this exhibition curated by Baroness O., Belgium is Design celebrates the diverse and ambiguous identity of Belgian design.

The curators

Baroness O. creative studio, founded by Kim Vandeloo and Anne Van Assche, forges links between design and other disciplines. Their multidisciplinary vision embraces history, politics and languages, and combines fashion, gastronomy and art.

Exhibition theme

For this exhibition, Belgium is Design celebrates the singular and ambiguous identity of Belgian design. Diversified country in many ways, its designers are unclassifiable, adaptative and humble. 

The exhibition will show how Belgian design moves, connects and adapts to its environment and landscape, how it stimulates and questions the industry and its ability to stay within boundaries or transgress them, catalogue or defy them, or use them for marketing or communication purposes.

For this call, we are looking for objects developed by designers or companies with a vision, a sense of experimentation and a desire to redefine design beyond the boundaries of design disciplines.



1.         Read the terms and conditions here below carefully  (FR and NL version) 

2.         Complete the online application form, which will include:

- Presentation of your studio/company/CV (general approach).

- Presentation of the project proposed for the exhibition (select a maximum of 3 projects) The products/projects proposed must be completed and less than 2 years old. Please note: the material for the communication will be requested from November 2023.

- Explanatory note justifying the suitability of your project to the exhibition concept.

DEADLINE: 15 October 2023 at midnight


Belgium is Design will be responsible for :

- Organising and producing the exhibition, including scenography and logistics.

- Promotion of the exhibition to a professional audience and B2B prospecting.

- Communication (press kit, social media with a dedicated social media manager).

- Relations with the Belgian and international press.


Participants agree to :

- To provide the materials needed for the exhibition.

- Provide information for communication (texts and visuals) and promotion to the press and professionals in the sector within the required timeframe.

- To have the selected project, fully finished, available for a photo shoot in January

- Participate in 2 or 3 preparatory meetings.

- Be present at the press conference in Brussels.

- Be present in Milan for the opening of the exhibition (at least the first 2 days and for any events organised).

- If selected, pay a participation fee of €300 excluding VAT (if fewer than 20 employees) - €600 excluding VAT (if more than 20 employees).

Kim Vandeloo and Anne Van Assche from BaronessO