Belgium is Design is a declaration of passion for design, highlighting the unique characteristics of Belgium’s creative production, a programme to promote Belgian design on the international scene.


The BELGIUM IS DESIGN project promote Belgian design around the world and it is an initiative of the following institutions: Flanders DC, MAD – Home of Creators and Wallonie-Bruxelles Design Mode.

This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers,manufacturers and producers in foreign markets.

Belgium is Design's strategy takes shape through recurring presentations at key events, such as the Milan Design Week or the Maison&Objet fair in Paris. It is enriched by occasional participation in other events that allow us to approach new markets or promising opportunities for the international development of Belgian companies.

Flanders DC

Flanders District of Creativity, stimulates
the Flemish creative industries to turn its
skills into business by supporting, promoting
and connecting them. Flanders DC works
for the whole of the creative sector, with
special focus on design, fashion and gaming.
Flanders DC is the single point of contact
for entrepreneurs in the creative industries.
After the merger with Design Flanders
and Flanders Fashion Institute, it is ideally
placed to serve the entire sector’s needs.
As an independent non-profit organisation,
it acts as the ‘front office’ of the
government agency Flanders Innovation
& Entrepreneurship, actively supporting
creative entrepreneurs who want to build
or grow their business. More Return on
Creativity is what Flanders DC is after.

Christian Oosterlinck
+32 (0)2 227 60 60



Wallonie-Bruxelles Design Mode

Belgian creativity in the design sector and 
promoting dynamic young businesses that 
will be the key figures of the future: that is
the mission of WBDM, the public agency for 
the promotion of design and fashion which 
seeks to improve the international visibility 
of designers from Wallonia and Brussels. 
Since 2006, WBDM has given its support 
to these creative industries, mainly 
achieved through collective stands at 
international trade fairs, exhibitions, B2B
events, and meetings with the press and
other international opinion makers. 
Through these activities and close 
supervision, WBDM continues to witness 
the flourishing of business in this sector.

Laure Capitani, Aline Lermusieaux,
Leslie Lombard and Giorgia Morero
+32 (0)2 421 87 01

Mad, Home of creators

MAD – Brussels Fashion and Design Platform
is a platform for expertise in the fashion and
design sectors. It is a unique shop window
in which the values of Brussels fashion and
design are showcased. Looking towards the
future and with innovation at its heart, its
mission is to promote (young) entrepreneurs.
Both inside and outside Brussels, the
Centre encourages new initiatives and
supports those passionate about fashion
and design in order to strengthen their
development and growth in these fields.
MAD main partner for international
activities is, the Brussels
Business Support Agency.

Dieter Van den Storm
+32 (0)2 880 85 62