Belgium is Design is a declaration of passion for design, highlighting the unique characteristics of Belgium’s creative production, a programme to promote Belgian design on the international scene.
The BELGIUM IS DESIGN project promotes Belgian design around the world and is an initiative of 3 institutions: Flanders DC, MAD – Home of Creators and Wallonie-Bruxelles Design Mode.
This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers, manufacturers and producers on foreign markets.
Belgium is Design' strategy takes shape through recurring presences at key events, such as the Milan Design Week or the Maison&Objet fair in Paris. It is enriched by occasional participations in other events that allow the designers to approach new markets or that give promising opportunities for the international development of Belgian companies.