THE NEW BELGIANS
Scenography - Benoît Deneufbourg
Graphic Design - Kidnap Your Designer
Zona Tortona - Opificio 31
Via Tortona 31
Since 2008, the young generation of Belgian designers has been supported within the framework of the Salone Satellite, the Salone del Mobile pavilion dedicated to emerging talent under 35. From 2011, this event has been conducted under the banner of Belgium is Design. In 10 years, no less than 76 designers have been able to show their creativity thanks to this collective presence.
Initially the only institution organising a collective presence at the fair, Wallonie-Bruxelles Design Mode was joined by Flanders DC in 2018 and 2020 to continue to promote this pool of talents. The context of the pandemic unfortunately constrained the organisers of the fair to cancel two consecutive editions, once again forcing the new generation to be patient in order to benefit from this springboard in their career.
In addition to the support provided to designers over the past few months, Belgium is Design is organising its own SaloneSatellite outside the exhibition. For various reasons, not all the designers are able to join the project, but the April 2022 edition is already being prepared. Six of the studios and designers selected by the international jury have chosen to take part in ‘The New Belgians – SaloneSatellite extra muros’. We are back to the space that welcomed us in 2019 for Generous Nature at Opificio 31 in the Zona Tortona.
The exhibition hosts a Belgian hub with information about Belgian initiatives in Milan during de Design week. This lounge area is set up with the kind support of the following Belgian companies : Cruso, Atelier Belge and Fermetti.