The Belgian design scene is vast and diverse. Belgian institutions are always at the forefront of supporting the people, new projects and products that make our country dynamic and unique.
Milan Design Week in 20 highlights
Whereas last year was spoken of as a success edition with record figures, this year we saw a serious decline. From 360,000 visitors at the Salone del Mobile in 2024 to barely 300,000 in 2025. More and more companies are opening their own showrooms in the city, like Molteni this year, for example. What is the future of the big fairs? IMM in Cologne needs to reinvent itself, but the Salone is also in need of some reflection.
Last year, the Zona Tortona seemed to be making a comeback, but even the Superstudio struggled to fill its space this time. The district everyone wants to be is Brera. In times of crisis, companies are also taking fewer financial risks. No more extravagance, neither at the fair nor in the city. No more waste, which might actually be a good thing. But does that also mean a compromise on creativity?
