The Belgian design scene is vast and diverse. Belgian institutions are always at the forefront of supporting the people, new projects and products that make our country dynamic and unique.
AFC Collection – Between reality and virtual reality The future of design is now!
To entrepreneurs of your generation, digital technology is a must, but with AFC Collection, your approach is a little more nuanced. Can you explain?
Audrey Joris: “To Augustin and I, AFC is the logical conclusion of a personal experience. Originally, we were flatmates. Due a lack of financial resources, we chose to decorate our apartment with second-hand furniture. The idea was to keep away from the low-price items that you generally rely on when you move in. Very soon, our friends wanted to buy some of discoveries. At the same time, we developed Lease-to-Own, a rental system that, like a mortgage, enables you to furnish your home with high-quality items that you rent for a period of 5 years while you wait until you own them outright. In our two showrooms in Brussels and Knokke, we now employ 13 employees who carry out personalised fit-out projects for our customers. Since January, this bespoke service has been supplemented by a digital experience. Entitled ‘Let’s Play Look and Feel’, it enables you to view each fit-out concept in a totally interactive way in our stores.”