The Belgian design scene is vast and diverse. Belgian institutions are always at the forefront of supporting the people, new projects and products that make our country dynamic and unique.

published on 09.08.2021


For the past ten years, BELGIUM IS DESIGN has aimed to promote Belgian design around the world, connect Belgian talent with professionals in the sector by participating in key events and organising B2B meet-ups.

The roots of BELGIUM IS DESIGN trace to Milan. In 2006, initiatives led by Belgian institutions that promote design made their début during Milan Design Week. They first collaborated the year after, using the name [les belges] for a shared communication. In 2011 they decided to exhibit in a single location and communicate as one for the first time. They sought a new name for this project, one that was stronger and more impactful on the international stage. 

Belgium is Design: a statement that unites all of the partners and which still holds true after ten years!

The name was taken after the Design Vlaanderen (now known as Flanders DC) had presented its 6th Design Triennial at the Grand-Hornu museum (Mons – B), which was entitled BELGIUM IS DESIGN in automn of 2010. This brought together Lise Coirier as the curator, Stefan Schöning as the set designer and Raf Thienpont as the graphic designer.

Since then, BELGIUM IS DESIGN has been revamped with a brand-new identity, which was created by the Brussels-based studio Kidnap Your Designer. This identity is firmly rooted in Belgian culture. It recalls the Alfphabet font, a symbolic fusion of linguistic diversity that has been used on the country’s road signs for a long time.



During the 2011 edition of Milan Design Week, Belgian design organisations decided to exhibit in a single location and communicate as one for the first time. They sought a new name for this project, one that was stronger and more impactful on the international stage: Belgium is Design was born.

The first Belgium is Design presence was at the prestigious Pinacoteca di Brera with the exhibition “Lightness: light and lightness in Belgian design” curated by Giovanna Massoni and organized by WBDM and Design Vlaanderen (now Flanders DC). Alongside, Designed in Brussels (now MAD, Home of Creators) showcased an overview of the 25 designers promoted with the 100% Designed in Brussels programme over the past 5 years. 

Light and Lightness in Belgian Design 2011 (c) Serge Anton

Light and Lightness in Belgian Design, Pinacoteca di Brera - 2011 (c) Serge Anton
Curated by Giovanna Massoni


Since 2011, Belgium is Design counts 8 exhibitions in the Fuorisalone and showcased more than 130 designers and companies by arranging high-quality exhibitions in prestigious settings.


Running at the Salone del Mobile.Milano since 1998, SaloneSatellite was the first event to focus on emerging designers under 35 and an unrivalled place for connecting with the industry and acts as a significant springboard in the career of the designers.

Since 2011, no fewer than 76 designers have been able to showcase their creativity thanks to Belgium is Design collective presence.


The year 2012 marked the beginning of an annual participation in the Maison&Objet trade fair in Paris. The goal is to support Belgian brands and designers in exploring the fair and the prospects of concrete commercial benefits.  


Other one-time appearances at international trade fairs and events have marked the progress of Belgium is Design. 


Every year, Belgium is Design organises a meeting between designers and international companies. This is a unique opportunity for designers to present their work to companies in search of new products. Since we have been organising this, more than 50 companies have come to Belgium and several collaborations have emerged from these meetings.

Also discover our publications, professional tools presenting a selection of Belgian talent:
Designers from Belgium #1 - Product Design
Designers from Belgium #2 - Textile Design